Available for contract engagements — Spain & remote

Digital Product & Service Designer.

I craft intuitive enterprise platforms, complex service ecosystems and human-centered digital products.

Pairing end-to-end strategy and research rigour with smooth execution across both large systems and consumer-grade experiences.

Practice
Product design · User research · Service design
Industries
Public sector · Banking · Logistics · Telecommunications · Data · Tourism
Standards
GDS Service Standard · WCAG 2.1 AA
Based
Madrid, Spain

Selected work

2022 — 2026

Digital Verification Services Register

Statutory legislation turned into a working four-platform regulatory service.

2 GDS assessments passed
86%+ Minimum score on external accessibility audits
Alpha to Live Full service lifecycle coverage
Read the case study
GOV.UK

Talent Management Hub & Employee Value Proposition

An employee-facing platform and line-manager dashboard built from deep research into Aramco's global workforce.

End-to-end Application through alumni transition
3 personas Built from real employee research
2 products Employee platform & manager dashboard
Read the case study
Saudi Aramco

Operational visibility

Operational data brought into one geospatial view for teams making decisions across a distributed network.

40% Faster shipment status lookups reported by users
2 weeks Design sprint, developed in record time
5+ Interviews with cargo shipping specialists & target users
Read the case study
Raft

What I'm brought in to do

Where workflows are complex, stakeholders are many and the product needs to feel effortless.

01

Strategy grounded in research

Reading policy, standards and organisational context as design inputs and keeping decisions traceable back to real user and business needs.

02

End-to-end service architecture

Blueprinting multi-factor ecosystems, then designing the platforms that carry them without losing a shared status model or vocabulary.

03

High-density enterprise tools

Expert workbenches for people working through dense information under time pressure: cognitive load, clarity and confidence.

04

Research & facilitation

Continuous research alongside delivery and co-design that surfaces disagreement between policy, legal and operations.

05

Accessibility & content design

Accessibility as a design input rather than an audit. Jargon-dense processes rewritten into clear, guided tasks.

06

Design leadership in delivery

Leading design through assessment and sign-offs and managing the practical realities of shipping in large organisations.

Experience

2016 — 2026
  1. 01

    EY Studio+

    Product Designer · May 2022 – Jul 2026 · Greater London, UK

    Led end-to-end design initiatives for multi-national clients across energy, public sector and enterprise software. My focus centered on tackling complex operational ecosystems—mapping multi-tier service blueprints, conducting deep user research and delivering scalable interface systems for high-stakes environments where clarity and accuracy are critical.

    • Service design
    • User research
    • Product design
  2. 02

    Raft.ai

    Product Designer · Jan 2022 – Apr 2022 · Greater London, UK

    Earned expanded product ownership across Raft’s intelligent logistics platform, leading end-to-end design for multiple core platform modules and independently managing key enterprise client accounts. Led the research, service architecture and UI design for a geospatial tracking system that consolidates real-time shipment data into a single operational view for global freight forwarders and customs brokers.

    • Product design
    • User research
  3. 03

    ShuttleCloud Corp.

    UX/UI Designer · Jan 2020 – Jan 2022 · Remote

    ShuttleCloud is a tech company building email and contact migration tools used by providers like Google, Yahoo and Comcast. Design across its incubator portfolio of early-stage products, from product requirements and usability testing through to coding-ready UI.

    • Product design
    • Usability testing
    • Brand design
  4. 04

    OCTOGONE ASSOCIÉS

    Brand Designer · Sep 2019 – Dec 2019 · Lyon, France

    Developed the complete graphic identity and brand architecture for a Lyon-based architecture studio. Led design management, client collateral and operational workflows across architectural and digital touchpoints.

    • Brand design
    • Design management
  5. 05

    Email Meter

    UX/UI Intern · Feb 2019 – Sep 2019 · Lyon, France

    Partnered with senior design leadership to optimize the core experience of an enterprise email analytics platform. Analyzed qualitative user feedback and behavior metrics to diagnose friction points, redesign confusing workflows and implement high-impact UX improvements that directly boosted user retention and platform growth.

    • UX/UI design
    • User research
  6. 06

    Cloudasta

    UX/UI Intern · Oct 2016 – Sep 2017 · Madrid, Spain

    Delivered UI design across cloud workspace platforms alongside custom motion design and visual sales collateral to drive product adoption and enterprise growth.

    • UI design
    • Motion design
Portrait of Angélica Fernández

About

Strategic Product and Service Designer with a track record of delivering end-to-end digital services across complex enterprise systems and government infrastructure. I operate fluidly across the entire product lifecycle, from qualitative research and service blueprinting to final UI architecture, ensuring business logic, policy frameworks and human factors align seamlessly into intuitive products.

Open to work

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